Main video board spinner at Hinkle Fieldhouse.
Digital Content & Brand Strategy
This section highlights digital-first content and in-game creative built around Butler Athletics' brand strategy — including sponsored activations, video board elements, and cross-platform branded content. From motion spots and scoreboard visuals to campaign integration across web, social, and in-venue touchpoints, each piece is designed with brand cohesion, storytelling, and audience experience in mind. Featured here are partnerships with sponsors, in-game motion graphics, and elevated content that blends creative direction with strategic objectives.
